Google AdWords API Tutorial

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What is the Google AdWords API?
The Google AdWords API lets developers build applications that interact directly with the AdWords platform. With these applications, advertisers and third parties can more efficiently and creatively manage their large or complex AdWords accounts and campaigns. Official AdWords API page.


Overview

In this video, John Fitzpatrick provides a broad overview of AdWords and the AdWords API.


Intro

In this video, Brian Kennish and Jeffrey Posnick provide an introduction to the web material that will be used in the rest of the tutorial videos.


Logging In

In this video, Brian Kennish and Jeffrey Posnick cover logging in to the AdWords API's Sandbox development environment.


Debugging

In this video, Brian Kennish and Jeffrey Posnick discuss how to capture debugging information useful in troubleshooting AdWords API behavior.


Campaigns

In this video, Brian Kennish and Jeffrey Posnick go over creating campaigns using the AdWords API.


Ad Groups

In this video, Brian Kennish and Jeffrey Posnick go over creating ad groups using the AdWords API.


Ads

In this video, Brian Kennish and Jeffrey Posnick go over creating ads using the AdWords API.


Keywords

In this video, Brian Kennish and Jeffrey Posnick go over creating keyword criteria with the AdWords API.


Additional Resources

In this video, Brian Kennish and Jeffrey Posnick discuss additional resources for AdWords API information beyond what's available in the video series.

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