Google Analytics: Structure Your Account With Roll Up Reporting And More

For the analytics ninjas out there, you know that data accuracy is probably one of the most challenging aspects of analytics across all solutions and platforms, and you learn to apply best practices and establish processes to improve data collection and reporting.

But for the rest of us, how do we help marketers, business owners, and webmasters have confidence in their data? Analytics is all about clarity. It should help you see actionable statistics clearly and quickly. However, when you have a website structure with multiple domains and subdomains - which is often the case - sometimes things can get jumbled....

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